Behaviour Change and Sustainability

🌱 The Missing Link in Sustainability? Human Behaviour

We recycle things. We carry paper bags. We turn the tap off. But deep down even we know that’s not enough and even then, we don’t always stick to those habits. Why is that?

It turns out that sustainable behaviour is not just about information. It’s about an emotion, a consistent habit, and an identity. People often experience what’s called cognitive dissonance; a state of mental discomfort that occurs when they value sustainability but choose convenience instead.

Even with our best intentions, the real-life challenges we face everyday, and the psychological barriers that cross our minds often prevent us from following-through.

Sustainability consultancies like Colectivo underline that logical understanding does not always necessarily lead to action. 

🌀Colectivo: Where Strategy Meets Human Story

Colectivo is not just a sustainability consultancy but a creative force redefining how change actually happens. Instead of relying solely on generic toolkits, the team  draws from a deep well of technical expertise, behavioural science, and human-centred design to craft strategies that actually connect and stick.

Colectivo treats behaviour change like storytelling, which means asking the right questions to understand the plot before writing the script.

Through immersive workshops, creative strategic plans and collaborative design processes, Colectivo helps organisations build systems that speak to real people, in real contexts and systems that adapt, resonate and evolve.

🌟 The Future Is Human-Centred

In the race to fight climate change, we can’t afford to leave human behaviour behind. Designing policies and programmes without considering how people actually think, live and act? That’s a recipe for failure. Behaviour change is the sustainability superpower we’ve been overlooking.

At Colectivo, we are not just consultants. We are curators of change, bridging the gap between intention and action, using creativity and science to build a future we can all be proud of.

So, if you’re ready to go beyond awareness to real, meaningful impact, Colectivo is your partner in transformation.

Let’s design a better world. Together.

By Vanya Bansal, BSc Psychology Student at UCD