Valentina Martingell

Valentina Martingell Tijera is a Mexican-English Behavioral Scientist and Design Analyst based in Madrid. After graduating IE University with a degree in Behavior and Social Sciences, Valentina joined the Colectivo team to apply her knowledge of behavioural science to tackling key sustainability challenges. Valentina has experience in analyzing consumer behavior to drive revenue growth and conducting social research. She specializes in applying behavioral science principles to product design and consumer behavior analysis, with a particular focus on social impact and community development.