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Unlocking Innovation with the Double Diamond Framework

The Double Diamond framework has emerged as one of the most effective tools for tackling complex challenges with a people-centric approach. This structured design process—Discover, Define, Develop, Deliver—provides a clear path to innovative, sustainable solutions.


In Ireland’s recent Action Plan for Designing Better Public Services, the Double Diamond is spotlighted as a key methodology for achieving more inclusive, resilient systems. It emphasizes the importance of deeply understanding user needs before developing and implementing solutions, ensuring public services are both efficient and equitable.


At Colectivo, we’ve actively applied the Double Diamond across a wide range of projects—from digital banking solutions for credit unions to sustainability initiatives in tourism. By focusing on the Discover and Define phases, we identify the root causes of challenges, enabling us to design impactful interventions during the Develop and Deliver phases. This is key not only for stakeholder engagement but also to reduce risk of designing the wrong solution.




🎯 Why it works:

  • Discover: Understand the real needs and challenges of users.

  • Define: Clearly articulate the problem you’re solving.

  • Develop: Prototype and test potential solutions.

  • Deliver: Scale solutions with measurable impact.


To see how this methodology can help your organisation navigate challenges and drive innovation, reach out to us! We have a wide range of design sprints and masterclass options to help you in your journey. hello@colectivo.ie

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