Green Week: A Moment to Spark Collective Action
Green Week has become a familiar moment in many organisations, a pause in the calendar to focus attention, bring people together, and create space for shared action. When designed intentionally, it can do more than raise awareness. It can set direction, build momentum, and signal what an organisation cares about.
Rather than treating Green Week as a standalone initiative, it works best as a starting point: a way to activate curiosity, test ideas, and engage teams in experiences that have the potential to continue long after the week ends.
Why Green Week Resonates
Green Week creates a rare opportunity to engage people beyond their day-to-day roles. It invites participation, conversation, and collaboration often across teams that don’t usually work together.
Organisations have used Green Week to:
Reconnect employees around shared values
Introduce new ways of working or thinking
Encourage participation through hands-on experiences
Build collective energy around long-term goals
The most effective Green Weeks are not about doing more, they’re about doing something meaningful, together.
GrowAllot: An Example of High Engagement
One example of a high-engagement Green Week activation is GrowAllot, a year-long programme developed in partnership with Forager.
GrowAllot uses on-site company allotments as a way to bring teams into action, learning by doing, collaborating across roles, and taking shared responsibility for a living project. Led by Feebee, the programme supports organisations to build practical knowledge around biodiversity while also strengthening connection, wellbeing, and ownership.
As a Green Week activity, GrowAllot works because it is tangible, collective, and visible, and because it creates a clear pathway from initial engagement to long-term practice.
One Week, Many Entry Points
Not every organisation is looking for the same level of engagement and that’s okay.
In our Green Week Guidebook, we outline a range of activities designed to meet organisations where they are:
Light-touch actions to spark interest and participation
Medium-engagement initiatives that build shared understanding
Deeper, hands-on programmes for teams ready to commit to ongoing change
The guide is designed to help Green Week feel intentional, inclusive, and aligned with your organisation’s culture and ambitions.
Download the Green Week Guide
If you’re planning Green Week and want ideas that engage people in a meaningful way, you can download our guide below.
👉 https://www.colectivo.ie/projects
If you’d like support designing or delivering any of these initiatives, we’d be happy to help.
Colectivo
www.colectivo.ie | hello@colectivo.ie
Dublin | Madrid
