At Colectivo, we know that for sustainability to be FutureProof, it has to be clear. Welcome to Explain’d, our new series dedicated to stripping away the jargon and focusing on the concepts that define our work. 

Today, we’re looking at a deadline that is about to change how every brand in Europe speaks: the end of the "Eco-Vague" era.

After exploring purpose-driven business in Let My People Go Surfing, we’re shifting gears towards something more focused on mindset and the lens through which we approach innovation and change. Creative Confidence is a powerful reminder that creativity is not reserved for designers or artists. It is a human capability that can be relearned, strengthened and applied to complex challenges.

Welcome to the first deep-dive of our 2026 series. Each month, we explore a critical global risk identified in the World Economic Forum’s 2026 Global Risk Report; unpacking its scope, key insights, and takeaways for business. This month, we tackle a threat that has climbed to the very top of the global agenda: Misinformation and Disinformation. In the short term, specifically the two-year outlook, this ranks as the #2 global risk, and looking ahead to the next decade, it remains a persistent heavyweight at #4.

At Colectivo, we believe that for sustainability to be FutureProof, it must be rooted in clarity. Strategy only works when everyone understands the "why" and the "how."

That’s why we’re launching Explain’d, a new series where we strip away the jargon and break down the complex terms shaping our collective future.

We’re kicking things off with a term that sits at the very heart of the World Day of Social Justice (February 20th): The Just Transition. ⚖️