Insights from Colectivo

Sharing what we’re learning as we help organizations navigate change.

Here, our team shares ideas, lessons, and stories from the field, offering fresh perspectives on what it takes to build resilient, future-ready organizations.

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Why Sustainability Fails at the Decision Level

Every year, leadership teams set ambitious sustainability targets. Net-zero roadmaps. ESG commitments. Purpose statements approved at board level. And yet, many of these initiatives stall.

Not because decision-makers lack intent, resources, or intelligence, but because intentions are mistaken for execution.

This is a classic behavioural science problem known as the Intention-Action Gap.

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