Dimitris Spyrou is a strategic designer and educator focused on creating sustainable and wellbeing-led experiences. Based in Madrid, he brings a multidisciplinary perspective to helping organisations design more human-centred, meaningful, and impactful solutions that respond to both people’s needs and wider social and environmental challenges.

As a former Business and Strategic Designer at Accenture Song, Dimitris works at the intersection of strategy, creativity, research, and innovation. His experience spans customer experience, marketing, storytelling, data analysis, and digital communication, with a strong focus on understanding people and translating insights into practical outcomes.

Dimitris is also a Design Thinking educator at IE University and a mentor within the Master in Customer Experience and Innovation at IE Business School. Through his teaching and mentoring, he supports students in applying human-centred design to real-world challenges, with a particular interest in experience design, empathy, sustainability, and wellbeing.