José Salinas is a sustainability-focused lawyer with a strong interest in behavioural science, collaborative learning, and creating positive social impact. With a foundation in law and experience across commercial B2B sales, strategic initiatives, and business development, he brings a practical understanding of how organisations grow, adapt, and respond to complex market and societal challenges.

His experience spans high-impact negotiations, market expansion, operational improvement, and strategic projects across Latin America, including Ecuador and Peru. Through this work, José has developed a broad perspective on how legal thinking, innovation, customer experience, and business transformation can come together to support more effective and responsible ways of working.

As an entrepreneur and lifelong learner, José is committed to using his knowledge to contribute to meaningful business and social progress. He brings an adaptable, collaborative, and impact-oriented mindset to his work, with a focus on helping organisations navigate change while creating value for people, communities, and wider systems.