Santiago Betancourt is a business development professional focused on building strategic relationships and connecting people with impact opportunities. With a background in business administration, customer experience, and innovation, he brings an analytical and collaborative approach to helping organisations identify growth opportunities, respond to changing customer needs, and develop practical strategic solutions.

His experience spans marketing, growth, business development, supplier negotiations, and key account management across Venezuela, Panama, and the United Arab Emirates. Through roles at Nutrinova, WeLearn, and Nutriservi Panamá, Santiago has worked on brand positioning, new sales channels, product acquisition, commercial growth, and stakeholder relationships, supporting organisations as they expand into established and emerging markets.

Santiago holds a Master in Customer Experience and Innovation from IE Business School, alongside a background in business administration and marketing. He brings a curious, relationship-led, and impact-oriented mindset to his work, with a focus on connecting ideas, people, and opportunities that can support innovation, business growth, and positive change.