Shane McDonnell is a strategy and communications leader focused on helping organisations grow in ways that are faster, smarter, and more sustainable. With more than twenty years of experience across telecoms, financial services, start-ups, sustainability, and innovation, he brings a cross-disciplinary approach to supporting leaders through moments of change.

As the Founder of Change Scout, Shane works with SMEs, large enterprises, and start-ups across strategy, marketing, sustainability, operations, tender and bid support, go-to-market positioning, and innovation facilitation. His approach combines design thinking, systems thinking, climate entrepreneurship, and practical AI to help organisations frame the right problems, understand the wider context, and move from strategic clarity to practical delivery.

Previously, Shane led innovation enablement, marketing, and sustainability at the Guinness Enterprise Centre, where he supported entrepreneurial ecosystems and sustainability-focused initiatives. His experience also includes senior marketing and communications roles at iCabbi, Ulster Bank, Telefónica, and leading agencies, where he built brands, developed growth strategies, and led customer engagement programmes. He brings a practical, commercially minded, and purpose-led perspective to helping organisations build resilience, communicate clearly, and create more sustainable impact.