Valentina Cordova is a sustainability enthusiast focused on learning, collaboration, and supporting the visibility of purpose-driven initiatives. With a background in behavioural sciences and customer insights, her work centres on understanding how people think, decide, and interact with products, services, and communities.

Her experience spans AI-driven SaaS, hospitality, behavioural consulting, marketing, and community analysis. Through roles at BeConfident, Thompson Madrid, IEU Labs, and the IE Behavioural Consulting Team, Valentina has worked on analysing user behaviour, identifying patterns, translating customer feedback into actionable insights, and supporting teams in building solutions aligned with real human needs.

Valentina holds a degree in Behavioural Sciences from IE University and brings a human-centred, analytical, and collaborative approach to her work. She is particularly interested in connecting behavioural insight with business outcomes through structured analysis, clear storytelling, and evidence-based decision-making, while helping purpose-driven ideas become more visible, engaging, and impactful.