Valentina Martingell Tijera is a Mexican-English Behavioural Scientist and Design Analyst based in Madrid. After graduating from IE University with a degree in Behaviour and Social Sciences, Valentina joined the Colectivo team to apply her knowledge of behavioural science to tackling key sustainability challenges. Valentina has experience in analysing consumer behaviour to drive revenue growth and conducting social research. She specialises in applying behavioural science principles to product design and consumer behaviour analysis, with a particular focus on social impact and community development.