Making Behaviour Change for Sustainability Accessible
We’re delighted to officially launch Behaviour Change for Sustainability on Udemy, a course designed to help individuals and organisations turn sustainability ambition into meaningful, lasting action.
Developed and delivered by Laura McDermott, Founder and CEO of Colectivo, this course brings behavioural science into the sustainability conversation in a practical, human-centred way. It’s built for people who want to understand why sustainability efforts often stall, and what to do differently.
From ambition to action
Across organisations, sustainability commitments are growing. ESG strategies, climate targets, and transition plans are becoming the norm. Yet many teams still struggle with the same challenge: progress feels slower than expected.
This isn’t because people don’t care. More often, it’s because sustainability initiatives ask for new behaviours without fully understanding what enables, or prevents, those behaviours from happening.
Behaviour Change for Sustainability was created to address this gap.
What makes this course different
Rather than focusing solely on frameworks or reporting, the course centres on how people actually change. It introduces learners to behavioural insights and tools that help them:
Identify the specific behaviours needed to support sustainability goals
Understand barriers and enablers using behavioural frameworks
Design interventions that work in real organisational contexts
Move beyond awareness to consistent, everyday action
At the heart of the course is the idea that sustainability becomes real only when it shows up in daily habits, routines, and decisions.
Designed to be practical and accessible
One of our core goals with this course was accessibility. Behavioural science can feel academic or abstract, but it doesn’t need to be.
The course is structured to be:
Clear and approachable
Relevant across roles and sectors
Grounded in real-world examples
Immediately applicable to work contexts
Whether you’re leading sustainability initiatives, supporting change from within a team, or simply curious about how behaviour influences outcomes, the course meets you where you are.
Celebrating the launch
To celebrate the launch of Behaviour Change for Sustainability, we’re offering a limited-time discount for early learners. It’s our way of making these tools more accessible and encouraging more people to explore behaviour-led approaches to sustainability.
🌱 We’re offering 50% off for early learners. Use code BCSFIFTYOFFJAN2025 at checkout to get 50% off during the first 5 days of launch, valid until 26 January 2026. Once enrolled, you can complete the course at your own pace.
👉 Enrol here: https://www.udemy.com/course/behaviour-change-for-sustainability-with-colectivo/?couponCode=BCSFIFTYOFFJAN2025
Pairing behaviour with ESG foundations
This course also complements our existing programme, Sustainability in Practice (SIP). While SIP focuses on ESG foundations, organisational context, and goal-setting, Behaviour Change for Sustainability shows how to activate those priorities through people and behaviour.
Together, the two courses support both:
Understanding what needs to change
Designing how that change actually happens
👉 Access Sustainability in Practice: https://www.udemy.com/course/sustainability-in-practice-with-colectivo/?referralCode=000F67EBB2A56E7EDEDE
📩 For discounted SIP + BCS bundles or team access, contact us at hello@colectivo.ie.
Making change stick
At Colectivo, we believe sustainability should be practical, inclusive, and human. By making behaviour change tools more accessible, we hope to support organisations in creating sustainability initiatives that don’t just look good on paper, but work in practice.
We’re excited to share this course and to continue building a community focused on behaviour-led sustainability.
