If you follow Patagonia from a business perspective, your first thoughts are likely their headline-grabbing statements like the 2022 declaration that "Earth is now our only stakeholder," or the iconic 2011 New York Times ad boldly telling consumers, "Don’t Buy This Jacket" in defiance of the Black Friday frenzy.

But if you’ve been reading along with us over the past month, you’ve discovered the deeper "why" behind these moves. Beyond the communications and campaigns that went viral lies the intentional, regenerative philosophy that fuels Patagonia’s unique approach to responsible business. At a time when commercial uncertainty and environmental threats are being felt acutely around the world, this book brings a fresh and positive perspective, upon which we could all reflect.

Our team often receives inquiries about recommended films, documentaries, and books that offer a deeper understanding of essential sustainability topics. To address this, we are launching the Colectivo Book Club this year, and invite you to follow along! We’ve put together a curated list of books that get you to think critically and creatively around things like global economics, eco-practices, ageing economies, mental health…