We’re excited to share that our new online course, Behaviour Change for Sustainability, is now live.

For a short pre-launch period, we’ve made the course free to access. This is a deliberate choice, one rooted in how we believe sustainability learning should work.

As the year winds down and the holiday season approaches, it’s the perfect time to think about meaningful gifts; gifts that inspire growth, knowledge, and a commitment to a better future. What better way to prepare for a successful and sustainable 2026 than by investing in essential skills?

This holiday season, give the gift of expertise with Colectivo's "Sustainability in Practice" online course, available now at a special discounted rate.

The Irish Government has officially approved 13 new Sectoral Adaptation Plans (SAPs), a critical step in protecting our economy, society, and ecosystems from the growing risks of climate change.

These adaptation plans provide strategic direction across key sectors, with actions designed to manage increasing threats such as flooding, extreme weather events, supply chain disruption, and infrastructure failure.

In large institutions, values like “solidarity” and “social responsibility” are often stated, but not always practiced. In this week’s Behavioural Design for a Sustainable Future feature, we spotlight Liliana María Quintanilla Viaud, a financial analyst and project manager currently pursuing a dual MBA and Master in Customer Experience and Innovation at IE Business School.

As sustainability standards evolve, so too must the way we frame and communicate them. In this week’s feature for Behavioural Design for a Sustainable Future, we’re highlighting the work of Lena Boudart, a Master’s candidate in Customer Experience and Innovation at IE Business School. With a background in digital media and a deep commitment to ethical innovation, Lena’s work reimagines sustainability not as a burden, but as a behavioural design opportunity.

We’re often told that behaviour change comes from information, incentives, or regulations. And while those tools can help, they don’t tell the whole story.

The effectiveness of sustainability initiatives may be increased when they appeal to individuals' emotions, values, and identity, rather than relying solely on rational arguments or external incentives.

At Colectivo, we believe great design doesn’t just make experiences better, it makes systems visible. That’s why, through our Behavioural Design for a Sustainable Future student series, we’re proud to spotlight emerging voices who are using behavioural insight to reimagine the everyday.

This week’s feature comes from Valeria Pérez Martínez, a strategic designer currently completing a dual master’s in Customer Experience & Innovation and an International MBA at IE Business School. With a background in branding and experience design, Valeria brings a storytelling mindset to questions of sustainability and impact.

At Colectivo, we believe that designing for sustainability requires more than good intentions, it requires insight, structure, and above all, empathy. This belief is at the heart of our new series, Behavioural Design for a Sustainable Future, where we feature work from students in Laura McDermott’s IE University Master in Customer Experience and Innovation course. 

Valentina Martingell, our Design Analyst and Coordinator, represented Colectivo at South Summit Madrid 2025. A gathering of founders, investors, corporates, and creatives shaping the future of business and sustainability. As a consultancy rooted in regenerative thinking, we were particularly interested in how panels addressed the intersection of climate, innovation, and social equity.

From ambition to delivery, using microgoals, practical project pathways, and strategic reflection to create meaningful sustainability progress.

We Need Big Goals: But We Also Need a Way to Get There

In the world of sustainability, ambition isn’t the problem. We see it every day: organisations aiming for net-zero, circular operations, climate resilience, and more.

But when it comes to actual delivery, big goals alone aren’t enough.

How corporate teams can reduce overwhelm and accelerate progress, and how we’ve built our newest course using the same principles.

Strategy Pressure Is Real

At this time of year, corporate teams are being asked to do a lot, fast. Accelerate delivery. Fix what’s underperforming. Keep innovation pipelines moving. And prepare for mid-year reviews, all while managing stakeholder expectations and sustainability demands.