We’re delighted to share a recent article contribution by Isabella Rowland. In this blog, she explores how inclusive design goes beyond accessibility checklists. It’s about designing with people, learning from diversity, and creating solutions that truly work for everyone, ethically, socially, and strategically. As we mark World Social Justice Day, this reflection feels more important than ever.

At Colectivo, we believe that for sustainability to be FutureProof, it must be rooted in clarity. Strategy only works when everyone understands the "why" and the "how."

That’s why we’re launching Explain’d, a new series where we strip away the jargon and break down the complex terms shaping our collective future.

We’re kicking things off with a term that sits at the very heart of the World Day of Social Justice (February 20th): The Just Transition. ⚖️

Fashion Week Spotlight: Turning food byproducts into fashion

Innovation Spotlight is Colectivo’s series authored by Lena Boudart, powered by insights from Going Green Media, dedicated to tracking real-world innovations already reshaping industries, from materials and energy to nature, infrastructure, and consumer systems.

As Fashion Weeks unfold around the world, they don’t just set aesthetic trends, they send powerful signals across supply chains, sourcing strategies, and consumer expectations. In this special Fashion Week edition of Innovation Spotlight, we turn our attention to this disruptive shift in fashion today: next-generation leather made from vegetables and food waste.

Sustainability isn’t something that lives in one role or one team. It shows up in how decisions are made, how work is prioritised, and how everyday habits take shape across an organisation.

That’s why learning is often more powerful when teams do it together.

If you follow Patagonia from a business perspective, your first thoughts are likely their headline-grabbing statements like the 2022 declaration that "Earth is now our only stakeholder," or the iconic 2011 New York Times ad boldly telling consumers, "Don’t Buy This Jacket" in defiance of the Black Friday frenzy.

But if you’ve been reading along with us over the past month, you’ve discovered the deeper "why" behind these moves. Beyond the communications and campaigns that went viral lies the intentional, regenerative philosophy that fuels Patagonia’s unique approach to responsible business. At a time when commercial uncertainty and environmental threats are being felt acutely around the world, this book brings a fresh and positive perspective, upon which we could all reflect.

In our latest blog, we explore how Green Week can kick-start engagement; from light-touch actions to high-impact initiatives like GrowAllot, developed with Forager.

One of the most rewarding parts of launching Behaviour Change for Sustainability has been hearing from early learners and seeing how the course is landing in real professional contexts.

As a new course, these first reflections are incredibly valuable. They help us understand what resonates, where the course is most useful, and how it’s supporting people in their day-to-day work.

Every January, individuals and organisations set ambitious goals. We promise to work more sustainably, change habits, reduce impact, and lead differently. The intention is there and often it’s genuine.

Yet, as the weeks pass, many of those goals quietly fade.

This isn’t a failure of willpower. It’s a well-documented behavioural phenomenon known as the Intention-Action Gap, the space between what we want to do and what we actually do.

We often talk about the need for change in sustainability, in organisations, and in how we work. But one of the biggest challenges remains the same: we can’t change what we don’t understand.

This is where behavioural science, and in particular the COM-B model, becomes so powerful.

As the BCorp movement evolves, so does the certification process. We wanted to share the highlights from a recent B Lab-led webinar to help our community, whether you are just starting your journey or are a long-standing B Corp, navigate the changes ahead.

The World Economic Forum’s Global Risks Report sets the tone for boardroom conversations around the world, every January. Built from insights of CEOs, policymakers, and experts, it highlights the systemic risks shaping markets, operations, and investment decisions. Our blog explains:

• What the report is and why it matters

• Why businesses should read it

• And, each month, we’ll explore each risk: its scope, key insights, and actionable takeaways for your organisation

We’re delighted to officially launch Behaviour Change for Sustainability on Udemy, a course designed to help individuals and organisations turn sustainability ambition into meaningful, lasting action.

Developed and delivered by Laura McDermott, Founder and CEO of Colectivo, this course brings behavioural science into the sustainability conversation in a practical, human-centred way. It’s built for people who want to understand why sustainability efforts often stall, and what to do differently.

We’re excited to share the launch of our new Udemy course, Behaviour Change for Sustainability.

After months of development, reflection, and collaboration, this course brings together two areas we care deeply about at Colectivo: sustainability and behavioural science. It was created for people and organisations who want to move beyond good intentions and start creating change that actually lasts.

The world feels stuck.
But innovation isn’t.

At Colectivo, we’re launching the Innovation Spotlight Series to focus on real solutions already shaping how organisations adapt, not future hype. 

Our first Spotlight, drawing on insights from the World Economic Forum, highlights two signals worth watching:

For many organisations, sustainability currently sits in a difficult place. Expectations remain, but investment appetite is cautious. Leaders are under pressure to demonstrate responsibility without creating new cost centres, complexity, or long-term obligations. Green Week, when approached correctly, offers a contained and proportionate way to respond. It allows organisations to test interest, signal intent, and explore what is viable, without committing to large-scale programmes.

Below are five Green Week ideas designed to work within these constraints.

In sustainability, we spend a lot of time talking about what needs to change.

We set targets.
We define strategies.
We make commitments.

And all of that matters.

But when it comes to real impact, the question we keep coming back to is a different one: how.

Our team often receives inquiries about recommended films, documentaries, and books that offer a deeper understanding of essential sustainability topics. To address this, we are launching the Colectivo Book Club this year, and invite you to follow along! We’ve put together a curated list of books that get you to think critically and creatively around things like global economics, eco-practices, ageing economies, mental health…

We’re excited to share that our new online course, Behaviour Change for Sustainability, is now live.

For a short pre-launch period, we’ve made the course free to access. This is a deliberate choice, one rooted in how we believe sustainability learning should work.

Every year, leadership teams set ambitious sustainability targets. Net-zero roadmaps. ESG commitments. Purpose statements approved at board level. And yet, many of these initiatives stall.

Not because decision-makers lack intent, resources, or intelligence, but because intentions are mistaken for execution.

This is a classic behavioural science problem known as the Intention-Action Gap.